Augmented reality (also known as AR), adds to the reality you would ordinarily see rather than replacing it. Display a layer of virtual elements on the world you see and add a touch of sci-fi to your everyday life.
Using augmented reality for promotion, education, cultural guides, is an effective way to interact with your audience.
Each for different use cases
AR applications can use Marker as a place to "hook" augmented content into reality. After scanning with a camera from the device in this specific place, we embed our content in real space. The marker can be created in the form of a dedicated graphic or photo that is recognized by the software. Thanks to this solution, we can be sure that the user will use the AR software with the printout.
It is also possible to embed our extended content directly by scanning the actual surface (floor, table top, wall, ceiling). Thanks to this, we can enjoy augmented reality in all circumstances, which frees us from the need to have a marker. Generating augmented reality without a marker is possible only on selected Android phones and newer iPhones. Also recently Messenger applications from FB and Web applications have such an option.
An interesting way to use augmented reality is face tracking. The very popular FB smileys have dominated the mobile messaging market where in real time we are able to transform into a sexy bunny or a scary knight. The popularity of instant messaging means that millions of users have access to expanded content.
Scanning the entire character at the moment requires additional sensors such as: Kinect 2, Rokoko, Perception neuron or others for Motion Tracking. This solution is only available for desktop and desktop platforms - yet it offers great opportunities!
Mobile apps are the most common way to publish AR experiences. All you need is to install an app on your smartphone, that’s it.
Even simpler than downloading and installing an app: just visit a webpage with Chrome, Firefox, Safari, or any other web browser
AR experiences can also be published in popular Social networks like Facebook and Instagram, no extra app to install.
you need a big guy...
This is the case for complex and static AR setups that requires a lot of computing power. On desktop computers, it’s possible to plug various inputs and sensors to track motions, lights, temperature...